What You Get When You Franchise With Butterfly
Franchising with Butterfly means you’re not building alone. Here’s exactly what we hand you, before you open, on launch day, and as you grow.
Before You Launch
Everything you need to launch with confidence
Butterfly Certified Caregiver Training Program
Butterfly Certified Caregiver Training Program
Most home care franchises hand you a general personal care curriculum and call it training. Butterfly's program was built from the ground up for the hardest cases, autism, intellectual and developmental disabilities, complex behavioral needs. It covers twelve modules including positive behavior support, AAC and non-verbal communication, seizure response, safe transfers, and abuse recognition. Every caregiver completes it before their first shift. You inherit a training standard families in your market can research, verify, and trust before they ever pick up the phone.
Complete Operations Playbook
Complete Operations Playbook
Every intake form, care plan template, caregiver onboarding checklist, scheduling protocol, supervision framework, and compliance procedure is documented, tested, and ready to use. Butterfly's corporate culture is built around education and advocacy for clients and caregivers equally, and that principle runs through every operational document you receive. You're not building systems from scratch in your first 90 days. That work is already done.
Full Franchisee Training
Full Franchisee Training
Before you open, you complete an intensive training program at Butterfly headquarters in Sterling, Virginia. It covers every operational dimension of running your agency, client intake using Butterfly's three-step process, caregiver recruitment and matching against personal criteria alongside clinical requirements, Medicaid waiver enrollment specific to your state, referral development with physicians, discharge planners, therapists, and school districts, and day-to-day care coordination.
Exclusive Territory Rights
Exclusive Territory Rights
Your territory is defined before you sign and protected from that point forward. No other Butterfly franchise operates within your market, not a corporate agency, not another franchisee. The families, referral sources, and relationships you build in your territory are yours to build without competing against the brand you're investing in.
Pre-Launch Marketing & Brand Infrastructure
Pre-Launch Marketing & Brand Infrastructure
You open with a brand that families can look up. Butterfly Home Care's reputation, built through years of consistent care, travels with your franchise. Pre-launch support includes local digital presence setup, referral source outreach frameworks, brand-consistent marketing materials, and a grand opening campaign designed to put your agency on the map before your first official client. You're not introducing an unknown quantity to your market. You're bringing a name families already associate with specialized, accountable care.
At Launch
The First 90 Days: We're In It With You
Referral source outreach
Referral source outreach
Home care runs on referrals. Your first clients won't come from a website, they'll come from a physician who trusts you, a hospital discharge planner who knows your name, a therapist who has seen how your caregivers work. Butterfly provides the outreach frameworks and referral development playbook built from real relationships the brand has cultivated across its existing agencies. You're not cold-calling, you're showing up with context.
Caregiver recruitment and your first team
Caregiver recruitment and your first team
You need caregivers before you have clients, which means recruiting before you have revenue. Butterfly's hiring frameworks, job posting templates, screening criteria, interview structure, onboarding checklists — are designed to help you build your initial team efficiently without compromising on the Butterfly Certified Caregiver standard. The caregivers you hire in your first 60 days set the tone for every client relationship that follows.
Grand opening event planning
Grand opening event planning
Your grand opening is not just a celebration, it's a community introduction. Butterfly provides event planning guidance designed to put your agency in front of local referral sources, community organizations, and potential clients on day one. Families and providers in your market learn who you are before your first scheduled visit.
Care coordination and scheduling system setup
Care coordination and scheduling system setup
Your operational systems are configured and running before your first client. Scheduling, documentation, caregiver communication, and visit tracking are set up to Butterfly's standards, so your first intake goes through a process that works, not one you're building in real time.
Direct access to corporate support
Direct access to corporate support
During your first 90 days you have direct access to the Butterfly corporate support team for operational questions, compliance questions, and anything you haven't encountered before. We don't hand you a manual and disappear. The questions you have in month one are the most important ones, and they get answered the same day.
Ongoing Support
Support That Grows With You
Operational Check-ins
Operational Check-ins
Regular structured reviews with your Butterfly support team — not just a standing call to check a box, but a working session that looks at your client census, caregiver retention, referral pipeline, and any operational friction you're running into. The goal is to catch problems when they're small, not after they've compounded.
Advanced Training
Advanced Training
As your agency grows, the training needs shift. Early-stage training focuses on systems and compliance. Later-stage training covers leadership, managing a growing caregiver team, supervising care coordinators, maintaining quality as you scale. Butterfly provides training at each stage rather than treating initial onboarding as the finish line. The education-and-advocacy culture that runs through how Butterfly trains caregivers runs through how we develop franchise owners too.
Marketing Support
Marketing Support
Brand-consistent materials, digital templates, and local campaign frameworks are available on an ongoing basis. More importantly, Butterfly provides guidance on how to build local visibility without drifting from the brand standard, because the families who find you through local marketing are checking the national brand when they decide whether to call.
Medicaid Waiver Navigation
Medicaid Waiver Navigation
Medicaid waiver programs are one of the most valuable revenue streams a Butterfly franchise has access to, and one of the most operationally complex to navigate. Enrollment processes, authorization requirements, billing procedures, and compliance standards vary by state, by program, and sometimes by county. Butterfly provides structured guidance specific to your state so you're not learning waiver billing through trial and error after you open.
Peer Network
Peer Network
The Butterfly franchise owner network is a genuine operational resource. When you run into a situation you haven't seen before, a complex client behavior, a difficult caregiver management issue, a referral source relationship that isn't developing, there are owners in the network who have been through it. That kind of specific, experience-based guidance doesn't come from a corporate support manual. It comes from someone who built through the same problem in a different market.
Operations & Care Management Systems
Operations & Care Management Systems
Scheduling, visit documentation, caregiver communication, care plan management, and reporting are all run through systems Butterfly has implemented and refined across its existing agencies. You're not evaluating software options in your first year. The systems are chosen, configured, and supported, and when something isn't working, you have a support team that knows the systems, not just a vendor helpline.
Expansion
Expansion
When your agency is stable and your client census is where it needs to be, expansion becomes a real conversation. Butterfly provides a structured framework for evaluating whether to expand your service area, take on additional territory, or deepen your existing market before growing outward. The goal is expansion that holds quality, not growth that dilutes what you've built.
Expectations
What We Expect From You
No shortcuts on caregiver training or client matching
No shortcuts on caregiver training or client matching
Every caregiver completes the Butterfly Certified Caregiver program before their first shift, no exceptions for scheduling pressure, no exceptions for a client who needs coverage urgently. And every client is matched on personal criteria alongside clinical requirements, not just whoever is available. These two things are where care quality either holds or breaks down. We've seen what happens when agencies cut corners on both. We don't do it, and neither do our franchisees.
Active leadership of your team
Active leadership of your team
Home care agencies reflect the owner. The caregivers who stay, who show up consistently, and who build real relationships with clients are almost always working for an owner who is present, not managing from a distance. We expect you to know your caregivers and clients, and to lead the culture of your agency from the front.
Transparent communication when something isn't working
Transparent communication when something isn't working
Problems in home care agencies get worse when they're managed quietly. A caregiver performance issue, a client complaint, a billing problem, we expect you to surface these early and work through them with your support team rather than handling them alone until they escalate. That's not a weakness. It's how a well-run franchise operates.
Engagement with the support structure
Engagement with the support structure
The check-ins, training opportunities, and peer network exist because they work. Franchisees who engage with them build faster and run more stably than those who treat corporate support as optional. We invest heavily in that infrastructure; we expect franchisees to use it.
Genuine investment in the mission
Genuine investment in the mission
Butterfly was built by someone who lived the problem it's solving. The families we serve have often been let down before, by agencies that overpromised, undertrained their caregivers, or treated care as a commodity. We award franchises to people who take that seriously. If the mission is background noise to the business opportunity, this probably isn't the right fit.