The Franchise Journey
58K
Franchise Fee
$100K- $200K
Investment Range
6%
Royalty
* Veterans and active service members receive a $5,000 discount
Your Path to Success with Butterfly Home Care
How to Open a Butterfly Homecare Franchise in Texas
Launching in Texas shouldn’t feel like a guess. We treat it like a project with clear steps.
Connect & Explore
Connect & Explore
Start with an intro conversation, walk through the Butterfly model, and get a clear picture of the investment. We make sure Texas is the right fit before either of us commits.
Secure Your Texas Territory
Secure Your Texas Territory
We define your territory together, sign the franchise agreement, and lock in your market before it's awarded to someone else.
Texas Setup, Training & Go-Live
Texas Setup, Training & Go-Live
We guide you through Texas licensing, compliance, and onboarding — then get your team trained and your agency ready to serve families in your market.
Grow, Then Grow Again
Grow, Then Grow Again
We stay with you after launch with ongoing coaching, operational support, and marketing infrastructure. Build your Texas agency strong — then expand from there.
*You’re always responsible for following Texas law and should consult your own legal and accounting professionals. We provide tools, examples, and experience-based guidance to help you move forward with clarity.
Butterfly by the Numbers
Active Franchise Locations
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Target Agencies by End of 2026
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Families Served
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FAQs
Does Texas require licensing for non-medical home care?
Texas has a tiered licensing structure for home care. Agencies providing personal assistance services — which is the category most non-medical home care falls under — operate under the Personal Assistance Services (PAS) license issued by the Texas Health and Human Services Commission (HHSC). The licensing process involves application, background checks, policy documentation, and state review. Butterfly provides a step-by-step Texas setup roadmap and startup documentation — but you’ll want to work with your own legal advisors to ensure full compliance with current HHSC requirements.
Which Texas metros are the strongest markets for a Butterfly franchise?
Texas has several strong markets. The Dallas-Fort Worth metroplex is the largest and most diverse opportunity — high population density, strong demographics, and significant demand for both senior and disability care across dozens of suburban communities. Houston is similarly large with strong IDD and autism care demand. Austin and San Antonio are fast-growing metros with younger family populations and rising autism diagnosis rates. Smaller metros like El Paso, Lubbock, and Amarillo have meaningful underserved populations with less competition. Territory selection is something we evaluate together based on your target area and available markets.
How do Texas Medicaid waiver programs like HCS and CLASS work operationally?
Texas’s HCS (Home and Community-Based Services) Waiver and CLASS (Community Living Assistance and Support Services) Waiver are the two most directly relevant programs for a Butterfly franchise. HCS serves individuals with intellectual and developmental disabilities and is one of the largest IDD waiver programs in the country — but it also has a significant waitlist, which means many eligible clients are not yet receiving funded services. CLASS serves individuals with related conditions and functional limitations. Both require provider enrollment with HHSC and ongoing compliance with documentation and billing standards. Butterfly provides enrollment guidance and billing support specific to Texas’s waiver structure so you understand what’s required before you open.
Is Texas a competitive home care market and how does Butterfly differentiate?
Texas is a large and growing home care market with established national brands present in most major metros. However the same pattern holds as in other states — most agencies are built around senior care. Butterfly’s specialty focus on autism, IDD, and complex behavioral needs addresses a population that is growing faster than the senior population in Texas and is significantly underserved by existing providers. In a state where 1 in 36 children are diagnosed with autism, families looking for trained, specialized in-home support often have few real options. That’s where Butterfly competes — and it’s a position very few agencies in any Texas market can credibly claim.
How long does it typically take to open in Texas?
Most candidates go from initial inquiry to opening day in approximately 5–6 months. Texas’s PAS licensing process adds setup steps that we factor into your pre-launch timeline so licensing runs in parallel with your other preparation rather than delaying your opening. The pre-launch period — building referral relationships with physicians, therapists, school districts, and disability service organizations — is especially important in Texas given the size of most territory markets. Franchisees who invest in pre-launch outreach open with a pipeline rather than starting from zero.
Can I build a viable franchise outside the major Texas metros?
Yes — though the approach differs. Major metros offer higher population density and faster initial ramp. Smaller and mid-size Texas markets often have less competition, stronger word-of-mouth potential, and communities where a well-run agency can become the trusted local provider relatively quickly. Several of our strongest franchise opportunities nationally are in markets that aren’t major metros. If you have a specific Texas community in mind, bring it to the Discovery Call — territory evaluation is something we do together.
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Get the full picture - investment details, support model, territory availability, and what a typical Butterfly franchise launch looks like.