The Franchise Journey
58K
Franchise Fee
$100K- $200K
Investment Range
6%
Royalty
* Veterans and active service members receive a $5,000 discount
Your Path to Success with Butterfly Home Care
How to Open a Butterfly Homecare Franchise in New Jersey
We break the launch process into clear stages, so you always know what’s next.
Connect & Explore
Connect & Explore
Talk with our franchise team, review the details, and ask your questions. We'll walk you through the Butterfly model and what it looks like to build in New Jersey.
Secure Your New Jersey Territory
Secure Your New Jersey Territory
Once you're ready to move forward, we finalize your franchise agreement and lock in your protected territory before it's awarded to someone else.
Setup, Training & Launch
Setup, Training & Launch
We guide you through New Jersey licensing, compliance, and onboarding — then get your team trained and your agency ready to serve families in your market.
Grow & Expand
Grow & Expand
With ongoing operational support, marketing infrastructure, and a proven model behind you, you focus on building your New Jersey agency and making a real difference in your community.
*You’re always responsible for following New Jersey law and should consult your own legal and accounting professionals. We provide tools, examples, and experience-based guidance to help you move forward with clarity.
Butterfly by the Numbers
Active Franchise Locations
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Target Agencies by End of 2026
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Families Served
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FAQs
Is New Jersey a licensed state for non-medical home care?
Yes — and this is one of the most important things to understand before entering the New Jersey market. New Jersey requires home care agencies to obtain a Home Care Service Agency (HCSA) license before operating. The licensing process involves application, background checks, policy and procedure documentation, and state review. It adds time and steps to your setup compared to less regulated states. Butterfly provides a step-by-step roadmap and startup documentation to help you move through the process efficiently — but you’ll want to work closely with your own legal advisors throughout.
How long does it typically take to open in New Jersey?
Most candidates go from initial inquiry to opening day in approximately 5–6 months for the franchise process itself. New Jersey’s licensing requirements may add additional time depending on the state’s current review timelines. We factor this into your pre-launch planning so the licensing process runs in parallel with your other setup steps rather than delaying your opening unnecessarily.
Which New Jersey Medicaid waiver programs are most relevant for a Butterfly franchise?
New Jersey has six Medicaid waiver programs your agency can participate in — CCPED, Supports Program Waiver, ABI Waiver, PCA Waiver, HCBS Waiver, and MLTSS. For a Butterfly franchise specifically, the Supports Program Waiver and HCBS Waiver are the most directly aligned with the populations we serve — individuals with developmental disabilities, autism, and complex care needs. The MLTSS program is the largest in terms of enrolled beneficiaries and worth prioritizing for enrollment. Butterfly provides state-specific enrollment guidance and billing support so you’re not navigating New Jersey’s waiver system alone.
How competitive is the home care market in New Jersey?
New Jersey is a competitive market — it’s one of the most densely populated states in the country and has an established home care industry. However most agencies focus on senior care. The populations Butterfly serves — autism, IDD, complex behavioral needs — are underserved even in well-covered New Jersey markets. Families searching for caregivers trained specifically for these needs often can’t find them. That’s the gap Butterfly is built to fill, and it’s a meaningful differentiator in any New Jersey territory.
Are there specific county or municipal requirements I need to know about in New Jersey?
Beyond the state HCSA license, some municipalities in New Jersey have their own business registration requirements. County-level requirements can also vary. Butterfly’s startup roadmap covers the state-level requirements in detail — for local and county specifics you’ll want to verify with your legal advisor familiar with your specific territory. We help you build a checklist so nothing gets missed during setup.
Which parts of New Jersey have the strongest demand for specialized home care?
The densest demand is concentrated in the northern counties — Bergen, Essex, Passaic, Morris, and Union — where population density and income levels support strong private pay alongside waiver-funded clients. Central Jersey counties like Middlesex and Monmouth are also strong markets with growing suburban populations. South Jersey markets around Camden and Burlington are less dense but have meaningful underserved populations. Territory selection is something we work through together during the Discovery process based on your target area and available markets.
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Get the full picture - investment details, support model, territory availability, and what a typical Butterfly franchise launch looks like.