START A HOME CARE FRANCHISE IN NEW JERSEY
Turn Care Into a Career 
JOIN THE BUTTERFLY HOME CARE FAMILY
New Jersey families want to keep their loved ones at home, not in facilities. If you’ve ever felt called to do more in your community, a home care franchise in New Jersey can turn that calling into a real, sustainable business.
Butterfly Home Care gives you the systems, training, and support to launch and grow a non-medical home care agency that serves:
Older adults who want to age in place
Adults with disabilities
Individuals with autism and other developmental needs
Stressed family caregivers who need real support
WHY NEW JERSEY IS A STRONG BUSINESS OPPORTUNITY
New Jersey is aging fast. About 16% of residents are already 65 or older, and that share has grown sharply over the last decade.
That means more people who:
Want to stay in their own homes
Need daily help with personal care and routines
Prefer in-home support over facility care
New Jersey also has:
Dense communities – more clients within a short driving radius
Many dual-care families – caring for both aging parents and children
A strong culture of staying close to home and community in later years
For a franchise owner, that translates to:
Ongoing demand for non-medical home care
Families willing to pay for reliable, relationship-based support
Room to specialize in seniors, disabilities, autism, or mixed households
How Butterfly Home Care Stands Out in New Jersey
Most home care brands focus only on seniors. Butterfly Home Care is built for real-life families, where needs often overlap.
As a New Jersey franchise owner, you can:
Support seniors, adults with disabilities, and people with autism
Offer help with daily living, routines, structure, and social connection
Build long-term relationships instead of short, one-off visits
Bring a checklist-free approach to care – focusing on people first, tasks second
Our model is designed to help you:
Hire and train caregivers who fit your values
Match caregivers to clients based on needs and personality
Deliver consistent care that families trust and talk about
This mix of age groups and service types helps you reach more households and build a strong, steady client base in your territory.
WHY FRANCHISE WITH US
YOUR EARNING & GROWTH POTENTIAL IN NEW JERSEY
Home care isn’t a one-time transaction. When families find an agency they trust, they tend to stay for months or years.
In New Jersey, that can look like:
A senior in Bergen County who needs help with bathing, meals, and safe mobility several days a week
An adult with disabilities who thrives with a structured morning and evening routine
A child with autism who benefits from consistent in-home support and behavior-focused routines
Each new client can lead to:
Ongoing weekly hours, not one-off visits
Referrals to other family members or neighbors
Expanded services over time as needs change
Because New Jersey is dense, as your reputation grows in one town, it becomes easier to:
Attract clients in nearby communities
Recruit caregivers who prefer to work close to home
Build a strong presence in your protected territory
We can’t promise specific income or outcomes, but the recurring nature of home care and the aging population in New Jersey give motivated owners a strong base to build on.
What You Need to Start a Home Care Franchise in New Jersey
New Jersey takes home care seriously, which is good news when you have support.
In many cases, a non-medical agency that provides personal care, companion care, or help in the home for older adults and people with disabilities needs to qualify as a health care service firm with the state.
That may include:
Registering your business with New Jersey agencies
Meeting requirements for background checks
Having written policies and procedures for care
Ensuring appropriate oversight for certain types of services
Following ongoing compliance and reporting rules
The exact steps depend on your service mix and business structure, and you’ll always want to review the latest state rules or get your own legal advice. We don’t practice law or replace professional guidance, but we do:
Share what other franchisees have learned starting in New Jersey
Provide checklists, sample policies, and templates you can adapt
Help you stay organized during the application and setup process
Instead of trying to decode requirements on your own, you work with a team that has been through startup and growth many times before.
The Investment
$58k
Franchise Fee
Investment Range
$100K- $200K
Royalty
6%
WHO MAKES A GREAT BUTTERFLY HOME CARE FRANCHISE OWNER IN NEW JERSEY?
You don’t need a medical license to own a Butterfly Home Care franchise in New Jersey.
You’re likely a good fit if you:
Care about people and want to make a visible difference in your community
Are comfortable leading a small team and managing schedules and details
Can follow a proven system, even while putting your local stamp on it
Are motivated to learn New Jersey’s rules and do things the right way
Enjoy building long-term relationships with families, caregivers, and local professionals
Many strong owners come from:
Business, management, or operations
Education or social services
Nursing and other healthcare roles
Military or veteran backgrounds
Home-based workers or homemakers ready to build a business
Parents or adult children who’ve navigated autism, disability, or long-term care in their own families
If you can communicate well, stay organized, and lead with heart, we can teach you the rest.
HOW TO OPEN A BUTTERFLY HOME CARE FRANCHISE IN NEW JERSEY
Your Path to Success with Butterfly Home Care
We break the launch process into clear stages, so you always know what’s next.
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Talk through your goals, your local area, and how our model works in New Jersey.
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Learn about startup costs, training, and support. You’ll receive our Franchise Disclosure Document (FDD) to review with your own advisors.
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Work with us to identify open areas and define your primary service region.
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Once approved and ready to move forward, you join the Butterfly Home Care network and start onboarding.
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We guide you through key startup tasks like business registration, policies, basic compliance steps, and preparation related to state requirements* for your business model.
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You’ll learn how to recruit caregivers, onboard clients, schedule care, and manage daily operations.
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With our ongoing support, you’ll adjust staffing, marketing, and operations as your client base grows.
*You’re always responsible for following New Jersey law and should consult your own legal and accounting professionals. We provide tools, examples, and experience-based guidance to help you move forward with clarity.
Training, Support, and Ongoing Guidance for New Jersey Franchisees
You’re never meant to figure this out alone.
As a Butterfly Home Care franchise owner, you receive:
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How to launch a non-medical home care business step by step
How to hire, screen, and onboard caregivers
How to handle inquiries, assessments, and care plans
How to use the systems and tools we recommend for daily scheduling and operations
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Practical help organizing your paperwork and processes
Sample operations manuals and care policies to adapt
Support as you prepare for any required reviews or inspections tied to your chosen services
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Regular check-ins on your goals and performance
Marketing ideas tailored to New Jersey communities
Best practices from other franchise owners
Updates on trends in home care and family needs
FAQs
Do I need healthcare or nursing experience?
No. Many owners do not have clinical backgrounds. You do need leadership skills, a willingness to learn, and a commitment to quality care.
How long does it take to open in New Jersey?
Timelines vary based on your chosen services, state processing, and how quickly you move through steps like business registration and hiring. We’ll walk you through a typical timeline during your discovery process.
Do you help with state requirements and paperwork?
Yes. We provide tools, templates, and guidance based on our experience. You’ll still make your own filings and decisions with your own professional advisors, but you won’t be starting from zero.
Can I begin from a home office?
In many cases, yes—especially in the early stages—so long as you meet any New Jersey and local requirements that apply to your business setup.
How big is my territory?
Territories are defined to give you access to enough households to grow while protecting your investment. We’ll review sample territory maps for New Jersey during your franchise conversations.
What services can I offer?
You’ll focus on non-medical support such as personal care, daily living assistance, companionship, and structured support for disabilities and autism, consistent with what New Jersey allows for your business type.
FRANCHISE WITH US
Butterfly Home Care, LLC
Email:
Franchise@ButterflyHomeCare.com
Phone Number:
703.278.2898
Website:
ButterflyHomeCare.com
GET MORE INFO
Contact Us to learn more about franchise opportunities.
Butterfly Home Care, LLC is the franchisor offering the Butterfly Home Care franchise (Butterfly Home Care, us, or we). This advertisement does not constitute an offer to sell a franchise or the solicitation of an offer to buy a franchise, which may only be made after your receipt of the Butterfly Home Care Franchise Disclosure Document. This document must first be registered with certain states. Butterfly Home Care franchises are offered solely by means of the franchise disclosure document issued by Butterfly Home Care, LLC, 22375 Broderick Dr Suite 250 Sterling, VA 20166, and at (703) 278-2898. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, we will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction. Please consult with your representative at Butterfly Home Care, LLC for an updated list of jurisdictions where franchises can be sold. Visit us online at butterflyhomecare.com.
© Butterfly Home Care, LLC. All Rights Reserved.