START A HOME CARE FRANCHISE IN MARYLAND
Build a Stable, Service-Driven Business 
JOIN THE BUTTERFLY HOME CARE FAMILY
Maryland is a state where families expect quality, professionalism, and choice. Many want an option that lets aging parents, adults with disabilities, and individuals with autism stay safely at home, without sacrificing standards of care.
A home care franchise in Maryland positions you to meet that demand with a business that’s both mission-focused and revenue-driven.
With Butterfly Home Care, you get:
A proven non-medical care model
Systems for operations, staffing, and quality
Support from a team that understands home care growth
WHY MARYLAND IS A SMART MARKET FOR HOME CARE
Maryland combines three valuable factors for a home care business:
High demand – A growing older adult population and many families balancing work with caregiving.
Strong income levels – In many counties, households have the means to invest in reliable, high-quality in-home support.
Established home and community-based services – Public and private payers both play a role in how families secure care.
On the ground, that looks like:
Professionals in areas like Montgomery, Howard, Anne Arundel, and Baltimore County trying to manage careers and caregiving.
Families looking for consistent, trained caregivers—not a rotating cast of strangers.
Households that prefer a structured, reputable agency over informal arrangement.
For a franchise owner, Maryland offers an opportunity to:
Step into a market that values professionalism and service consistency
Build recurring revenue through predictable weekly schedules
Differentiate with a model that serves seniors, disabilities, and autism, not just one segment
What A Butterfly Home Care Franchise Looks Like In Maryland
Butterfly Home Care is designed for families who expect both heart and structure.
In a typical week, your team might:
Support a senior in Silver Spring with personal care, meals, and medication reminders
Help an adult with disabilities in Laurel maintain a daily routine and community engagement
Provide after-school or evening support to a child with autism in Columbia
Care is non-medical but organized around:
Safety and daily living support
Social interaction and engagement
Routines that reduce stress for clients and families
Clear expectations for caregivers and outcomes
As the franchise owner, your core responsibilities are to:
Build and lead a reliable caregiver team
Maintain quality standards and client satisfaction
Oversee scheduling, staffing, and financial performance
Develop relationships with families, professionals, and local referral sources
The goal is a business that runs on systems, not constant crisis.
WHY FRANCHISE WITH US
YOUR EARNING & GROWTH POTENTIAL IN MARYLAND
Home care in Maryland isn’t a one-time visit. When families trust an agency, they tend to stay for months or years.
In Maryland, that can look like:
A senior in Montgomery County who needs help with meals, bathing, and safe mobility several days a week
An adult with disabilities in Prince George’s County who thrives with a predictable morning and evening routine
A child with autism in Baltimore who benefits from consistent in-home support and structure
Each new client can lead to:
Recurring weekly hours instead of one-time jobs
Referrals to siblings, neighbors, and church or community members
Added services over time as needs change or increase
Because Maryland has both dense suburbs and busy urban areas, as your reputation grows in one community, it becomes easier to:
Attract clients in nearby cities and neighborhoods
Recruit caregivers who want to work close to home
Build a strong presence within your protected territory
We can’t promise specific income or outcomes, but the recurring nature of home care—and the growing need for senior, autism, and disability support in Maryland—gives committed owners a solid base to grow from.
Getting Licensed and Set Up in Maryland
Maryland expects agencies that provide home-based support to operate under defined state standards. That can feel complex if you’ve never run an agency, but it also creates a clear framework for serious providers.
As you set up, you should be ready to:
Form and register your business in Maryland
Work within the state’s requirements for non-medical home care services
Put written policies, procedures, and quality standards in place
Complete background checks and screening for staff
Maintain appropriate oversight for certain types of services
The exact requirements depend on your service mix and business structure, and regulations can change. You’ll always rely on your own legal and accounting advisors to interpret and apply the rules.
Butterfly Home Care’s role is to:
Provide a step-by-step setup roadmap
Share sample manuals, policies, and forms you can adapt with your advisors
Help you prioritize tasks so you’re not overwhelmed or guessing about what comes next
You handle the decisions and filings. We help make the process organized and manageable.
The Investment
$58k
Franchise Fee
Investment Range
$100K- $200K
Royalty
6%
WHO TENDS TO SUCCEED AS A MARYLAND OWNER?
This franchise is a good fit for people who take responsibility seriously and are comfortable with both people and numbers.
Strong owners often have experience in:
Teaching or education
Nursing or allied health fields
Military or public service
Managing a household or working from home with significant responsibility
Supporting a family member with autism, disabilities, or long-term care needs
You don’t need a medical license. You do need to:
Lead a small team of caregivers
Manage schedules, follow-up, and basic financial metrics
Communicate clearly with clients, families, and staff
Follow a franchise framework and be open to coaching
If you naturally create order, follow through, and keep people calm under pressure, those strengths transfer directly into running this type of business.
YOUR LAUNCH PATH: FROM MARYLAND INTEREST TO FIRST CLIENTS
Your Path to Success with Butterfly Home Care
We approach launch like a project plan, not a leap of faith.
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Meet with the franchise team to talk about your background, goals, and target area in Maryland.
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Understand startup investment, operating costs, revenue drivers, and support. Review the Franchise Disclosure Document (FDD) with your own advisors.
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Define a protected territory with enough households, demographics, and referral sources to support your growth plan.
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Once approved and ready, you sign your agreement and begin onboarding with a defined timeline.
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Complete business formation, early compliance tasks, policies, and recruiting, using our tools and guidance with your professional advisors.
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Receive training on operations, hiring, service delivery, and quality management. Then begin serving your first clients.
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Review performance, refine staffing and scheduling, and adjust marketing based on real-world results.
*You’re always responsible for following Maryland law and should consult your own legal and accounting professionals. We provide tools, examples, and experience-based guidance to help you move forward with clarity.
Support You Can Expect as a Maryland Franchisee
You are responsible for your business, but you’re not isolated.
Butterfly Home Care provides:
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Foundational training on running a home care agency day-to-day
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Launch support during formation, hiring, and early operations
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Ongoing coaching focused on staffing, client retention, and financial health
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Access to tools, templates, and insights from other franchise owners
The aim is not just to open, but to build a business that is sustainable and positioned for long-term value.
FAQs
Do I need a clinical or nursing license to own this franchise?
No. Clinical licenses are not required for ownership. Many franchisees come from education, operations, military, caregiving, or other non-clinical backgrounds.
How long does it typically take to open in Maryland?
Timelines vary based on regulations, your chosen services, and your pace with business setup and hiring. During the discovery process, we walk through a sample timeline so you can plan.
Will I receive help understanding Maryland’s requirements?
Yes. We provide a structured roadmap, tools, and examples. You’ll still work closely with your own legal and accounting advisors for final interpretation and filings.
Can I start from a home-based office?
In many cases, yes, especially during early stages, provided your setup aligns with Maryland and local rules. We’ll discuss common models and what has worked for other owners.
How is my territory determined?
Territories are mapped using population, demographics, and local referral patterns to support growth while protecting your investment. Specific Maryland territory options are reviewed during franchise conversations.
What services will my agency provide?
You’ll focus on non-medical support: personal care, daily living assistance, companionship, and structured support for people with disabilities and autism, within the boundaries of Maryland’s regulations for your business type.
FRANCHISE WITH US
Butterfly Home Care, LLC
Email:
Franchise@ButterflyHomeCare.com
Phone Number:
703.278.2898
Website:
ButterflyHomeCare.com
GET MORE INFO
Contact Us to learn more about franchise opportunities.
Butterfly Home Care, LLC is the franchisor offering the Butterfly Home Care franchise (Butterfly Home Care, us, or we). This advertisement does not constitute an offer to sell a franchise or the solicitation of an offer to buy a franchise, which may only be made after your receipt of the Butterfly Home Care Franchise Disclosure Document. This document must first be registered with certain states. Butterfly Home Care franchises are offered solely by means of the franchise disclosure document issued by Butterfly Home Care, LLC, 22375 Broderick Dr Suite 250 Sterling, VA 20166, and at (703) 278-2898. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, we will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction. Please consult with your representative at Butterfly Home Care, LLC for an updated list of jurisdictions where franchises can be sold. Visit us online at butterflyhomecare.com.
© Butterfly Home Care, LLC. All Rights Reserved.