Meet Becky Wang
The Origin
She didn't plan to build a home care company
Becky Wang spent years building a career in technology. She earned a Master’s Degree in Software Engineering from Carroll University and a Certificate in Business from Harvard University. She was, by any measure, on a different path entirely.
Then her son needed care.
Not just any care, the kind of specialized, trained, genuinely attentive support that a child with autism actually needs. The kind that doesn’t just supervise but understands. The kind that builds trust rather than just filling hours. Becky went looking for it and found that it largely didn’t exist, not in the form families with complex needs actually require.
She also knew what it meant to carry caregiving on multiple fronts at once, supporting a child with special needs while also helping aging parents who needed more care and attention. The weight of that — the searching, the coordinating, the constant worry about whether the person showing up actually understood your loved one, was something she understood not just intellectually but from the inside.
So she built what she couldn’t find. What started as a passion project, an agency built around real families with real needs, became Butterfly Home Care. And a business that began from a deeply personal place grew into something bigger than she originally imagined.
What She Built and Why It Grew
From personal mission to franchise brand
The agency Becky founded, originally called Becky’s Healthcare, was built around a principle that sounds simple but is rare in practice: that every person deserves care that treats them as an individual, not a schedule to fill.
That meant building a caregiver training program that actually prepared people for the hardest cases, autism, intellectual and developmental disabilities, complex behavioral needs. It meant building intake and care planning processes that put the person at the center rather than the service. It meant staying small enough to care and building systems good enough to scale.
It worked. Families stayed. Referral sources trusted the brand. Caregivers took pride in the work. The agency grew from a local Northern Virginia operation into a franchise brand recognized by Franchise Journal as a Top Brand in 2024, with active agencies in Virginia and Georgia and a growing network of franchise partners across multiple states.
The growth happened not because Becky chased scale but because she refused to compromise on the things that made the original agency worth building.
The Tech Background and Why It Matters
Why a software engineer built a better home care company
Becky’s technology background is not incidental to what Butterfly became. A software engineer builds systems. She approached home care the same way, identifying where the process broke down for families, where training fell short, where communication failed, and building frameworks to solve each problem specifically.
The Butterfly Certified Caregiver program is not a generic personal care curriculum adapted for complex needs. It was built from the ground up for the populations it serves. The intake process, the care planning framework, and the caregiver matching criteria were each one was designed with the same rigor she applied in technology: define the problem precisely, build a system that solves it, test it against real-world conditions, and refine.
Systems thinking is what makes Butterfly scalable as a franchise. You don’t inherit a philosophy; you inherit a working operational model built by someone who approached it as an engineering problem as much as a caregiving one.
What She Looks For in a Franchise Partner
Who Becky wants to build with
Becky is selective about who she awards franchises to. Not because the bar is arbitrary — but because the brand’s reputation in every market depends on every owner showing up the same way she showed up when she built the first agency.
Here’s what she looks for — in her own words:
“I’m not looking for the most experienced operator or the person with the most capital. I’m looking for the person who gets it. Who understands that the families we serve have often been let down before — by agencies that overpromised, undertrained their caregivers, or treated care as a commodity. I want franchise owners who feel the weight of that and show up accordingly.”
In practice, that means:
Mission alignment
Genuine understanding of who Butterfly serves and why it matters. Not as a marketing pitch but as a real reason to build this business rather than another one.
Leadership presence
Home care agencies reflect their owners. The caregivers who stay, who show up consistently, and who build real client relationships are almost always working for an owner who is present and invested. Remote management doesn't work in this business.
Integrity under pressure
The moments that define a franchise are the hard ones. A caregiver no-show, a difficult client situation, a billing problem. Becky looks for owners who handle those moments transparently and solve them properly rather than quietly.
Openness to the system
Butterfly's operational model is built from real-world experience. Franchise owners who engage with it fully, the training, the support check-ins, and the peer network, build faster and run more stably than those who go it alone. Becky looks for people who understand that the system is an asset, not a constraint.
Her Vision
Where she wants to take this
Butterfly’s growth is not an end in itself for Becky. Every franchise awarded is, in her view, an extension of the original commitment — another community where families who have been searching for real care finally find it. Another team of caregivers who show up trained, supported, and genuinely invested.
The vision isn’t 50 locations for the sake of 50 locations. It’s 50 communities where the gap between what families need and what’s available gets meaningfully smaller. That’s the metric that matters to her — and it’s the frame through which she evaluates every franchise decision.
“I started Butterfly because I couldn’t find the kind of care I knew families needed. Every franchise we award is an extension of that original commitment — a team of people who show up for families that have often been let down before.”
A Direct Message to Prospective Franchisees
From Becky, directly
If you’re reading this page, you’re probably somewhere in the middle of a real decision. Evaluating numbers, reading pages like this one, trying to figure out whether this brand and this opportunity is what it says it is.
Here’s what I want you to know.
I built this business because I needed it to exist. Not as a business opportunity, as a solution to a problem that was real and personal and that I couldn’t find anywhere else. That’s still what it is to me. The franchise model exists because I believed the solution deserved to reach more families than one agency in Northern Virginia could serve.
The people who thrive as Butterfly franchise owners are the ones who feel some version of what I felt, a pull toward this work that goes beyond the financial case. The financial case is real. The investment is real. The recurring revenue model is real. But the owners who build something lasting are the ones who also feel the weight of what it means to serve families like the ones I was when I started looking for help and couldn’t find it.
If that resonates with you, reach out. I want to talk to you.
— Becky Wang, Founder, Butterfly Home Care